Harvest For Hunger
Public Service Announcement

Client: Greater Cleveland Food Bank
Creative Director: Mark Szczepanik
Copywriter: Jen Smith 

Harvest For Hunger is an annual awareness campaign aimed at fighting hunger in 21 of Ohio’s counties. Harvest For Hunger is a joint effort between the Akron-Canton Regional Foodbank, Greater Cleveland Food Bank, Second Harvest Food Bank of Mahoning Valley and Second Harvest Food Bank of North Central Ohio.

Each year this campaign has a huge impact on the surrounding communities. Thanks to local businesses, supermarkets, schools and individuals they raised enough food and money for more than 17 million meals last year. We produced an array of promotional items, along with video, print and in-store signage. This is one of this projects that makes you feel really good. I am proud to have been a part of this project and really proud of the final results.

:20 TV PSA

Print

Behind-The-Scenes Video

Point of Purchase

Tagline: We take your dollar further.
For the In-store displays we wanted to show how far the food banks can stretch a dollar.