Point of Purchase
JoAnn Fabric & Craft Stores
Client: JoAnn Fabric & Craft Stores
Copywriter: Jen Smith
The consumers who visit JoAnn's see the value in homemade gifts. We wanted to remind those folks that some homemade gifts take time and the holidays are right around the corner.
Copywriter: Stephanie Burris
We wanted to carry the concept of “Simpetico: A state of harmony between you and your pet” and the tagline, "Life's better when you see eye to eye." through all media, including point-of-purchase.
This included the store entrance, end caps, aisle violators, floor graphics and cross merchandising in the shoe aisle. Some aisle violators were informational, while others took a more dramatic approach. We wanted to capture what can happen when pets misbehave and direct the consumers to the pet care aisle, where OurPets products can re-establish harmony within the home.