The Blue brand was originally inspired by blue water and blue skies, with a nod to the mountains. This direction is a way for Blue to align with its authentic nature, its foundational values, and its core membership by turning it into a cool outdoor brand.
Money is a means to an end, after all, and that end is to live life to the fullest. Blue has an opportunity to fully integrate with a community that thrives in nature, and to brand banking like no one has before. This calls for an organic move toward more fully embracing what’s already fundamentally inherent in the brand — the outdoor lifestyle.
Agency: Warehouse Twenty One CD: Jordan Dean ACD/CW: Brandon English AD: Nicole Melville