Nicknack Workshop
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Blue Federal Credit Union Product Identity

In this project, we developed Blue product identities across a variety of product and service offerings in the Blue portfolio. 

While some of the initial identity development was created through 2016 campaigns, there remained a variety of service lines and/or product offerings that required their own identity within the larger brand ecosystem. 

We created signature looks for the different products/services that measure up to the brand standards and make the product lines more distinguishable. 

Agency: Warehouse Twenty One
CD:
Jordan Dean
CW: Lauren Bowen
AD: Nicole Melville

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