Nicknack Workshop

California Paints Storm Stains

The exterior finishes category has never been known for its simplicity. In fact, watch typical customers try to figure out exactly what they want in the stain aisle and it becomes painfully clear that the category is muddled and muddied. 

When rebranding Storm Stain by California Paints, we wanted to simplify the buying decision by creating an intuitive product array based on five easy-to-understand categories featuring familiar color-coded weather symbolism and phrasing.

Agency: Melamed Riley
CW:
Rick Riley
AD: Nicole Melville

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