After designing Sherwin-Williams emails for a year and a half, we were tasked with a complete redesign. Knowing some of the challenges we've had in the past, I set out to create a design that fully highlights the content and looks great on both desktop and mobile. In order to create a seamless experience, this design takes several cues from the PaintPerks microsite. It was very important for inspirational content and sales to work within the design.
In addition to designing emails for Sherwin-Williams, I also worked on their Color to Color quarterly digital publication. Each issue we are tasked to assign a theme, create content, highlight color trends, and design the layout. In order to keep up with technology, we have redesigned the publication into a fully responsive microsite.
Agency: The Adcom Group CW: Matt Christensen and Cindy Hill AD: Nicole Melville