Nicknack Workshop


When jackpots rise, so do ticket sales. Jackpot awareness encourages ticket purchases for that game and reminds players to play. When the jackpots get high enough, the jackpot amounts will do the heavy lifting for us. When the jackpots are not at a certain tier, that’s where marketing must come in and help. This campaign focuses on the creative assets and tactics needed when those jackpots are not high enough yet to sell themselves.

Agency: Warehouse Twenty One
Jordan Dean
CW: Todd Johns
AD/Concept: Nicole Melville

Powerball Trigger Campaign

Mega Millions Trigger Campaign

Cowboy Draw Trigger Campaign