When jackpots rise, so do ticket sales. Jackpot awareness encourages ticket purchases for that game and reminds players to play. When the jackpots get high enough, the jackpot amounts will do the heavy lifting for us. When the jackpots are not at a certain tier, that’s where marketing must come in and help. This campaign focuses on the creative assets and tactics needed when those jackpots are not high enough yet to sell themselves.
Agency: Warehouse Twenty One CD/AD: Jordan Dean CW: Todd Johns AD/Concept: Nicole Melville