After the Cleveland Cavaliers won the national championship, Sherwin-Williams wanted to celebrate by showing their hometown pride. They created a color called "Championship Gold" that Cleveanders could buy in all Sherwin-Williams stores in the metro area. We created a large building graphic that mimicked one of their color chips.
Agency: The Adcom Group CD: Derryl Strong CW: Mike Derrick
The "All For One. One For All." shirts were handed out to spectators during games to show their support in the stands. The color shirt matched the uniforms the Cleveland Cavaliers that wearing that night uniting the team with the fans.