A group of Girls Under Armour Association coaches wanted to host a basketball tournament in San Francisco. Here are some designs from those branding discussions.
And here was the inspiration:
"It is as important a time as ever to expand the game of basketball and increase the opportunities for girls across the country to pursue their dreams. I’ve taken steps to use my own platform to drive awareness and level the playing field for girls and women. I’m proud that Under Armour continues to also take the initiative, with programs like UAA-G, to create opportunities for girls to 'Ruin the Game' in their own way." - Stephen Curry
Client: Under Armour
CD/CW: Eric Flynn
AD: Nicole Melville