The leading idea here is that the effect of adventure—the journey—including memories, transformations, photos, videos, notes, scars, scrapes, mud, sweat, discoveries, and discovery of self stay with you long after you've reached your destination. Furthermore, that what we remember most is the unexpected.
The adventurer hangs their journeys in the mind and on the skin. Their camera too, the tool of capture wears these marks and holds these moments. Images of personalization, dirt, blemishes, stickers, notes are evoked as evidence of travel on both the people and their tool.
Company: GoPro
GCD: Paco Allen
CD: Michael Manny
ACD/CW: Eric Flynn
CW: Ray Panarello
Directors: Brian Town, Abe Kislevitz, Ryan Kontra, Josh Currie
AD: Nicole Melville
AAD: Mary-Kate Hayden
GD: Gerry Pirritano
Motion Graphics: Marvin Han
Editors: Serena Tang, Taylor Johnson, Josh Deisler, Claire Haines, Alex Hogue
Photography: Jensen Granger, Jay Cagney
Animation/Renders: XYZ